Print advertising: Modiloan
Modiloan
The powerful image is essential to attract attention amid competing advertisers on the page. Just as importantly, it should complement the message goal of the campaign in a humorous or witty way.Our approach assumes very little time to get a customer's attention. We hit them between the eyes with a compelling, hopefully mysterious image that motivates them to learn more. The rest of the material usually follows a conventional features/benefits/call to action form.
Print advertising: Modiloan #2
Modiloan
This piece aimed at first-time or at-risk homeowners follows our strategy of highlighting the effectiveness of the client's service by illustrating the pitfalls of not using it.
Print advertising: Modiloan #3
Modiloan
A classic tool in advertising messaging is the 'negative benefit', for example 'contains no sugar'. The negative benefit was originated in the days of quack medicine 100 years ago, when some products claimed not to possess an ingredient that didn't even exist in the first place.This ad for the same mortgage service communicates that home ownership has unseen pitfalls, like many other seemingly popular activities.
Print advertising: Attainia #1
Modiloan
Whenever possible we use an attention-getting image that compells the reader to look further.This piece aimed at first-time or at-risk homeowners follows our strategy of highlighting the effectiveness of the client's service by illustrating the pitfalls of not using it.
Print advertising: Attainia #2
Modiloan
The 'fear' tactic is especially effective in services that provide solutions to vexing problems. A mortgage lender is one such example. In this case we humorously highlighted the fact that bank approval is unpredictable and contingent. Our client's service then comes to the rescue, and the customer's need is met.
Print advertising: Attainia #1
Attainia
This healthcare industry SAAS leader wanted to break out of the healthcare industry's mold of snore-inducing material.We shook things up with a highly attention-getting piece that reflected a company out of the box.
Print advertising: Attainia #2
Attainia
Not just humor, but also conflict and intrigue are key attention-getters. Our ad campaign for a company looking to distinguish itself in a staid market did just that.Our campaign was intended to provoke responses and get inquiries. It was a standout in a sea of safe, non-interesting healthcare industry flotsam.