The logo's role is to place an easily understandable, distinct image within the customers mind. Don't do it without a design brief based on the brand message.
In this case, the client's company is strictly in the computer tech field, not in biotech. The logo brand was developed to convey to customers that DNA Micro is aggressive, forward-thinking and up to the minute.
The interconnected elements form a rhythmic whole that is smooth and reliable.
A custom serif font was designed just for this logo. This gives greater distinction to the logobrand and imprints it even more in the viewer's mind.
This isn't due to a lack of creativity; it's a smart strategy of keeping your customer comfortable and assured by what they know.
This first round of logos gave the client a wide range of choices with a red, white and blue color scheme.
The client wanted to add an eagle. We made it modern, smooth and streamlined.
To balance the added complexity of the eagle, the lettering was simplified and bolded to reduce overall clutter.
The medallion style, like all classics, conveys stability, timelessness and depth. Minimalist design elements are not suitable here.