Logo Brands

DNA Micro

The logo brand is the simplest distillation of your brand message. Deceptively simple, the strongest, most memorable logo brand is the least complex. More work is spent removing extraneous detail than adding to the design.

The logo's role is to place an easily understandable, distinct image within the customers mind. Don't do it without a design brief based on the brand message.

Logo Brands

DNA Micro

First, define a brand message, strip it down to the bare bonres, and then employ visual design elements to represent that stripped-down message.

In this case, the client's company is strictly in the computer tech field, not in biotech. The logo brand was developed to convey to customers that DNA Micro is aggressive, forward-thinking and up to the minute.

Logo Brands

DNA Micro

After progressive iterations and client feedback, the final design was chosen. The design elements are intended to convey an interwoven relationship or symbiosis; an illustration of the company's suite of services to the customer.

The interconnected elements form a rhythmic whole that is smooth and reliable.

Logo Brands

Forever Wild

The client's brand statement required a logotype that reflected a 'zoo' feel. A rich, exotic flavor was created using repeated geometries common to African symbology.

A custom serif font was designed just for this logo. This gives greater distinction to the logobrand and imprints it even more in the viewer's mind.

Logo Brands

GTD

Providing procurement services for the federal government, the client's brand required a logo similar to existing US government logos.

This isn't due to a lack of creativity; it's a smart strategy of keeping your customer comfortable and assured by what they know.

This first round of logos gave the client a wide range of choices with a red, white and blue color scheme.

Logo Brands

GTD

With a couple favorites picked from the previous set, we had a firm foundation for the second round of treatments.

The client wanted to add an eagle. We made it modern, smooth and streamlined.

To balance the added complexity of the eagle, the lettering was simplified and bolded to reduce overall clutter.

Logo Brands

Aviation Archaeology Heritage Association

At the other end of the complexity spectrum is the traditional 'medallion' logotype, dating back thousands of years and most often recognizable on early coins.

The medallion style, like all classics, conveys stability, timelessness and depth. Minimalist design elements are not suitable here.