Structural strength is, in fact the company's differentiation. The first round of logo brands conveyed a forward-looking, minimalist tech company with structure and order, playing on the company name.
As long as the image conforms to the brand message, we're happy to take suggestions. We iterated on the geometry to give the client various subtle refinements and color choices. Blue conveys calm and control; red conveys excitement and adventure.
By weathering and corroding a simple design, additional depth and mystery were conveyed without adding complexity and, therefore, confusion.
The show's subject - aviation history - is conveyed with the pilot's wings and gold color scheme.
One winner has been Modiloan, providing loan modification eligibility services to homeowners.